The Brand Builder of the Year award by the Association of Finnish Advertisers is granted annually to an enterprise, which has shown exemplary conduct in its marketing communication. The selection of the Brand Builder of the Year focuses especially on how well the company has succeeded in a systematic and long-span brand management and in taking into account the aspect of brand protection. Special attention is also paid on whether the communication of the company has been relevant and truthful marketing communication and performed in compliance with the principles of market economy.
This year the Brand Builder of the Year award is granted to Oras Oy
In its arguments the board of the Association of Finnish Advertisers points out e.g. the following:
– In making the selection the board of the association paid special attention to the fact that in the Oras brand the controlled design knowhow and social responsibility are strongly manifested.
– Founded in 1945, Oras is currently the market leader in North Europe and one of the Europe’s largest manufacturers of faucets. Oras has succeeded in bringing the product group that was even regarded as unsexy near to the end user, and along the years created a strong brand, which Finns for a long time may have perceived as number one in the field.
– Oras trademark has remained in the products and the entire communication, and can be clearly identified. Users' emotional connection and visions of user-friendly and ecological products have become firmly connected to the brand and thereby increased its value.
– Oras who contributes to designing, has cooperated also with the Italian design company Alessi for several years already.
– Trademark protection related to the Oras brand is well managed.
The ceremony will be held in Helsinki during the annual general meeting of the Association of Finnish Advertisers.